It is surprising to see that most Indians who had been preferring their go-to brands over other smartphones have now set their eyes on an even more budget-friendly option, Vivo. When Duan Yongping founded Oppo and Vivo, the twin smartphone brands, people were quick to deride them as cheap knock-offs. However, they not only became successful in the domestic market but also leapfrogged the rankings internationally.
The tech-savvy folks have already gone gaga over the recently released Vivo S1 Pro, touted to be the best phone under Rs 25000.
‘Make in India’ initiative helped Vivo increase their production
One of the many ways to become famous is to remain in front of the target audience continually. That’s how Nipun Marya, Director of Brand Strategy at Vivo India, mapped out the plan of rolling out a manufacturing facility in Greater Noida. He believes that this will help them meet the growing demands for Vivo mobiles in India.
Vivo focuses on Rs 10K-20K and 22K-30K segments
It’s a no brainer that the working and middle classes enjoy most of the production and consumption because they are much larger in number than the upper level. Hence, it is natural for Vivo to strengthen its foundation in the mid-range smartphone market and continue to put efforts into bringing innovative products in this volume-driven segment. Vivo S1 Pro, for example, which costs only Rs 20,000, also falls under this segment, and reportedly the geeks are raving about its features.
Marya says the company has been performing well even in the premium 22K-30K segment.
Paying heed to consumer’s requirements
Vivo prioritises its consumer’s need and benefits of using a high-end gadget. If he/she is well and satisfied enough with the specifications of a 10K-20K phone, and only want few extra things, Nipun says they will be happy to do the same.
For camera lovers and tech enthusiasts
Any layman would buy a phone that has a lasting battery and a camera that clicks excellent photos. With S1 Pro, it would take only two hours to top up the 4,500 mAh battery. Just on a single charge, one can get away with a day’s battery life. Also, irrespective of the version, consumers have found camera quality of Vivo to be better than other smartphones in the market. S1 Pro is packed with four rear cameras: a 48-megapixel camera with an f/1.8 aperture, an 8-megapixel wide-angle camera with an f/2.2 aperture; a 2-megapixel macro camera, and a 2-megapixel depth camera. While in the front, we have a 32-megapixel selfie camera with an f/2.0 aperture. With bokeh mode enabled, the Vivo S1 Pro’s depth camera does a decent job of detecting edges and blurring out the right areas.
Vivo often experiments and adds new features in their products. For years the audience was expecting superior brands to integrate fingerprint sensors into their phones’ displays. However, Vivo was the first-ever to ship with this technology.
Best of both worlds
Vivo provides smartphones not only with a unique design but also adequate horsepower under the hood. Throwing in 5G octa-core processor is the icing on the cake. Consumers will not have a hard time purchasing a Vivo. Vivo S1 Pro, for instance, is a stylish, “proper” mid-range smartphone with basic nitty-gritty covered. Also, one does not have to wait in line to buy it.
Market beyond smartphones
Finally, Vivo is placing its bets on allied devices, which means launching wearables, televisions, and refrigerators.
Owning a Vivo is simple with easy EMIs
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