How to Create Video Ads (And Why You Should)

Video ads have always played a key role for businesses. Once upon a time, advertisements appeared to be reserved only for the big guys. You know, those large companies who had the funds to create mini-movies. Those short movies were the advertisements you saw on TV or in the cinema.

That was before the onset of the internet and the tremendous rise of opportunities for marketing options. The internet doesn’t only exist to share funny memes or stay in touch with old friends. It’s the largest platform you can imagine for ads – be it of big corporations or of small ones. The other advantage the internet provides you with is knowledge and training. It’s now easier more than ever to use an online video editor such as promo.com.

 First Things First

Although it’s extremely easy to create video ads with an online video editor, you need to get a rough idea of what you want to communicate. It doesn’t matter if you only want to promote your business to get a foot into the door or a product.

Be a captivating spark

The first you should ponder on is an initial statement that’s going to go first in your video. It needs to be catchy and give a potential customer a reason to keep watching your ad. You could address a problem or ask a question. You could also start a little more action-based and give an idea of what’s so special about your brand or product. For example, you could ask ‘Are you always waking up with a stiff neck?’ or state ‘Finally a good night’s sleep’. Try to couple it with some visuals in case viewers have muted their device.

Add the highlights

Once you’ve sparked the interest, it’s time to share why your product or brand is so great. Which problem do you solve? Have you already had particular achievements? If you were making a video for a supplement you could state you were only using 100 % natural ingredients. You chose this path because maybe you may have noticed allergies to conventional similar supplements. Or because other supplements didn’t contain the best nutritional value.

Consider the time

Video ads should be short and crisp. The absolute maximum for a video would be three minutes, whereas ads on some platforms can’t exceed two minutes. It’s still enough time to present yourself. If you could squeeze it down to 30 seconds, it’d be even better. You want to get your message out within the shortest time possible. It also basically forces you to stick to short and crisp.

Add a reason

Why would someone be in urgent need of your products or your brand? What exactly makes you unique? Maybe you are using a brand new technology to make mini solar panels even more effective. Or you have unique knowledge of finances for which you’re the best choice to contact for making fortunes.

Time for action

The end of your video should always contain a so-called call to action. It’s what makes viewers check out your page or visit your online shop. It could be as simple as displaying your URL and letting a finger click on it. It’s simple to add it with an online video editor.

 Now That We’ve Covered the Basics…

Here’s how to create video ads. Even though there are probably countless tutorials online, you can do it easier within much less time. Especially, if you have neither the equipment nor the funds to pay a pro, an online video editor is the perfect choice for you.

All you have to do is to sign up and choose a template. There Are thousands of templates, some of which are especially for YouTube or Instagram and other social media platforms. You can pick a theme such as holidays, beauty, health, and more. Then you only upload your own footage – if you have any. If not, fret not.

While templates of online video editors are highly customizable to add your own images or clips, you don’t have to do it. The templates already contain models and actresses. You only have to add your own text and your brand logo at the very end. It’s easy as pie also if you’re a complete beginner.

 Why You Should Use Video Ads

If the big guys can do it, why shouldn’t you be able to create video ads? An online video editor doesn’t cost you a fortune and might only chew off a bit of your time.

Video ads are always more effective than posters or long texts. Put yourself in the shoes of the random person. Would you want to read a long text for an advertisement? No, probably not. A video is a lot more compelling if it’s done right. But you already know how to make a really good video ad. The more catchy the slogans are you use for your video, ad, the more they’ll stick to the mind of consumers. They’ll remember your lines all day long. Moreover, you can invoke emotions with video ads, yet another important key point.

Billions of people watch videos

Roughly 2 billion people are watching videos online of which YouTube is at the front. It’s a huge amount of marketing potential you’d miss out on if you didn’t take advantage of an online video editor. For example, there are different video ads you can create for YouTube alone.

These could be discovery ads that appear first when someone is searching for a particular video. But there are also in-stream ads that appear before someone watches a video or pre-roll ads appearing either at the beginning or in the middle of a video. Of course, different rules apply to other social media platforms. On Facebook or Twitter, people could give your fantastic video ad alike. They might engage with your content and ask for more info.

Parting Words on Using an Online Video Editor to Create Amazing Ads

About three billion people are using social media platforms and you can find ads by any business. It’s not unusual that startups had a great idea for a video. They made a catchy one with an online video editor and the rest of their success is history.