Reach a New Audience with Tiktok Advertising
A social media app from China that’s been around for about six years is starting to make a lot of noise in digital marketing circles. Although many social media mavens didn’t give it much chance of surviving amongst the competition when it was first launched, they began to sing a different tune when the number of users worldwide reached 800 million.
These days, the concept of Tiktok marketing is taken very seriously by many brands. And this upstart that caters to a young audience is making its presence known throughout the marketing world.
If you want to stay at the forefront of what’s going on in social media advertising, you might want to start paying attention to Tiktok.
Tiktok was born when Musical.ly, a popular 15-second video streaming and sharing app, was bought up by a Chinese company called Bytedance, and their over 100-million users were moved onto the new TikTok app.
Tiktok expanded on the narrow focus of Musical.ly. The old app featured 15-second videos of users mostly lip-syncing to songs. Tiktok included a much wider scope of videos, and so it immediately appealed to a much wider audience.
Serving the Younger Audience
Some observers have commented that Tiktok seems to be a natural continuation of the shortening of the public’s attention span begun by MTV back in the 80s. But kids who grew up watching short videos and content that flew by in a matter of seconds seem right at home today with Tiktok’s 15-second video format.
And the older members of the MTV generation and the younger Gen Y, X and millennial users are now mostly professional adults with buying power. And that fact has captured the marketer’s attention.
Global Localisation
Tiktok also recognised celebrities and influencers’ cultural and popular appeal in different countries. They focused on it in advertising their services and subjects within their many video categories. This type of ‘global localisation’ helped popularise the app in many countries worldwide.
But whether local or global, part of the app’s appeal lies in its ease of use. Anyone can film a 15-second clip that can be seen around the world or in your home town with the right content. Tiktok has a ‘star-making’ appeal to millions of users that keeps them tuned in. This facet of its appeal is also fascinating to marketers.
Unlike an Advertising Platform
Tiktok doesn’t have a paid advertising platform. You can’t place a traditional ad on Tiktok. The marketer’s skill and experience with short-form marketing films is the only thing that matters in the Tiktok world.
To have your video go viral is a marketing home run on Tiktok. And Tiktok’s ability to focus on a local region and its vast range of subjects and channels makes it exceedingly valuable from a marketing perspective.
If you’re looking for a new audience in a specific market for your brand’s products and services, contact Primal. We have considerable marketing experience with Tiktok. We can advise you whether it’s the right platform for your brand to spread its message.