How COVID-19 Affected The Decision-Making of Beauty Consumers

After a year of lockdown and home quarantine, beauty consumers have altered their decision-making and spending habits. During this time, we have started prioritizing our overall health, and that includes our skin. Skincare has been a massive part of women’s daily lives, and even men are also beginning to do their skincare regimen nowadays. It is undoubtedly one of the hottest trends that took over the beauty sector through the past years. However, will it continue to soar amidst the pandemic?

Importance of beauty in the pandemic

People have always given importance to beauty ever since, yet beauty standards have constantly been changing. Unlike the old times, more people stopped being reliant on colored cosmetics and started improving their natural beauty by making their skin healthy and naturally flawless. Makeup has been vital in our everyday routine, but the pandemic has required us to wear masks to protect ourselves. That said, people are now prioritizing eye makeup instead of full coverage makeup as it is the only area that can be seen while wearing masks.

Nonetheless, having naturally glowing skin is one of the biggest flex you can ever have because it is challenging to achieve. Especially during the pandemic where acne breakout is common due to stress and the new normal, having great skin is an excellent form of self-care that improves our self-confidence during this tough period.

The influence of wholesalers and retailers

Retailers have dominated the eCommerce platforms at the peak of the COVID-19 pandemic. It is understandable since many workers became unemployed due to huge companies laying off employees to keep their businesses afloat. Most of these people turned to online selling, which explains the surge of retailers during the pandemic.

Online beauty wholesalers have been around way before the pandemic even began. One of the hottest products that are selling in the market is from Korea. Fortunately, numerous wholesale Korean skincare websites can provide retailers original products at a reasonable price. Most of these sites offer worldwide shipping, so you do not need to worry about the shipment process.

The power retailers hold in their advertising strategies is good enough to entice more people to buy their products, especially if they sell their products a little cheaper than those from the brand’s online site. They also are more accessible for consumers in their area than having to order online and wait for overseas shipment.

Self-care and natural beauty

People started to reprioritize what they buy for their skin. The “self-care” trend became the people’s main goal during this pandemic, and they have been incorporating natural products along with it. It can also explain the hype for Korean beauty products because they are known for having natural products. Along with alcohols, other disinfectants, and face masks, people have also been buying more skincare products as a part of their pandemic self-care regimen.

On the other hand, the trend for natural beauty has been there even before the pandemic. However, “natural beauty” has gained different meanings from women all over the world. If you were to think about it, natural beauty is the bare beauty you have without makeup. But, some people also advocate for “natural beauty” by supporting natural products.

The effect of online shopping

Online shopping has always been a convenient way to shop, excluding the wait times and worries that you might get a defective product or a different product from what you ordered. However, we heavily relied on many e-commerce platforms during this pandemic. That said, the help of e-commerce in various industries, including beauty, has helped the economy to survive the recession.

Online shopping has become helpful for us, but it also urges us to buy things we do not need. With just a few taps, you can already purchase something online and wait for it to be delivered to your doorstep. E-commerce is a giant platform that will undoubtedly continue to be part of our lives for the next decades. Even the government and the medical sector have been utilizing e-commerce to provide people service despite the pandemic. There is always room for some improvements, but the system they have right now is an efficient way to deliver products to their consumers.