Whether an organization is small or a large multinational organization, the one thing that remains common all businesses large or small is data. Without good quality data, it is almost impossible for a business to function and grow. One of the most effective ways to accumulate data in order for a business to grow is to enhance the marketing techniques.
While there are various ways you can market your business, it is important for you to understand what marketing techniques work best for the business and which marketing techniques need to be ditched. One of the best things about choosing good quality marketing techniques is that it helps increase your revenue.
Marketing and data go hand in hand and without accumulation of good quality data none of your marketing efforts will ever pay off. If you want to accumulate good quality data then a smart things you can do is to prioritize which marketing techniques work well for you and which of these techniques helped you to generate data that will prove to be more fruitful for the business.
Maintaining data is important and an order for you to be able to figure out what data works well you need to have a database driven marketing plan that will help generate good quality data without having to struggle too much. If you’re wondering how this can be done then you are a few things that you definitely need to keep in mind.
Keep Track of Customer and Contact Data Expiration Dates
When you accumulate data, most of the data comes with an expiry date. You need to keep this date in mind because this is exactly what will tell you when you can start a new marketing campaign and till when you can hold of the marketing expenses.
While most business owners believe that they can constantly accumulate data and keep using new data over and over again, this doesn’t really make sense because you will not manage to derive the exact results that you are looking for with a single campaign. In order for a marketing data to pay off you need to have at least two or three marketing campaigns conducted on the same data to see whether or not It is giving you the results that you are seeking.
If you use the data after only once, there may be a strong chance that you will end up losing a lot of potential customers with database. It makes more sense for you to use it over and over again till you finally decide that you have used out the data completely. This also helps to save on money on marketing budget as well as get the best result out of the activity.
Duplication Of Leads
There are a number of organisations that love to collect duplicate leaves and keep contact customers over and over again. One of the biggest problems with this is that these customers get frustrated over a period of time and it creates a very wrong impression of the organisation. If you are not too sure how to maintain the duplicate leads in your database then this is how data cleansing can help your marketing efforts.
When you are marketing your product or service you need to make sure that you are creating a strong impression on the customer. This is because the customer will put in a good word for you with their friends and family members. Word of mouth publicity is excellent for any organisation and if you can get that by contacting just one customer then you would have hit the marketing Jackpot. However when you keep hoarding duplicate leads in your database, this will backfire on you and you will get negative word of mouth publicity. This is something that cannot be repaired and will cause a lot of damage to your organisation.
Deduplicating your data every now and then is something that you need to do so that the duplicate leads are eliminated completely. This check needs to happen almost every second day so that no duplicate entries creep back into your database.
Saving Money
There are a number of companies that spend on the marketing methods without considering whether there are duplicate entries or invalid entries in the database. Marketing companies usually charge for the number of leads that you give them. This means that if there are invalid or duplicate entries, you could be paying for marketing those leads as well. One of the best things to do is run the database through a data cleansing tool and make sure that all these duplicate and invalid entries are deleted. This will not only ensure that you save money in your marketing efforts, it will also ensure that you do not contact the same customer over and over again.
Revenue Generation
With the right data cleansing tool you will be able to ensure that you increase your profits and cut down on your costs. As mentioned earlier you will be able to save on a lot of money with your marketing efforts if you run your database through a data cleansing tool. Once you get your data up to date you will be able to make sure that you earn a lot of money out of it. This is because a hygienic database will also ensure clean and good leads. Not only does this increase the revenue of the business, it also ensures that your sales team feels good about themselves. When they continue making sales and they do not get too many invalid or dead leads, the morale will continue to rise and this will only benefit the organisation in the long run. With the right data cleansing in hand you will be able to make sure that you are putting in the right effort and your organisation is heading in the right direction. There will be no wastage of resources and no wastage of effort from your end.