Studies show that the #1 ranked site in a search on Google has 3.8 times more backlinks than other sites. They aren’t just any backlinks though.
What types of backlinks are the experts in the marketing industry aim for? Keep reading to learn more about the different kinds of backlinks you can use to get top search engine rankings.
Dofollow vs. Nofollow Links
There are two main types of backlinks used in the marketing industry: dofollow and nofollow.
The primary thing you need to know in your SEO marketing campaign plans is that Google sees dofollow links as organic. A site linked to your site willingly and you didn’t pay for it. It gives your site value.
Nofollow backlinks have less value and Google sees the nofollow attribute as a sign to ignore the link. Nofollow links are not useless though. Search engines like to see a balance of dofollow and nofollow links.
A nofollow link from a high authority site will have more value than a dofollow link from a low authority site. The high-ranking nofollow link can increase traffic and it might help build dofollow links from other sites.
Smart Marketing Campaigns Build Many Types of Backlinks
Search engines want to see that your site is getting a variety of backlinks from different sources. This demonstrates that your site has value. Try some of these different types of backlinks in your marketing strategy.
Build Backlinks with Relationships
Journalists and webmasters often go to specific sources for information repeatedly. The sources they use are expert, factual, and reliable.
If a webmaster or journalist decides that you are a trustworthy source of information, they may begin linking to your content more often. They develop a relationship with you and your site.
Editorial Backlinks
These are links from websites with authority that see value in your content. They link to you to support your work. These types of links may or may not be created by a site that has built up a relationship with you.
Backlinks in Press Releases
These types of backlinks may be the most valuable. They have a lot of power and can direct a lot of attention to your site.
A local SEO company can help you by reaching out to local businesses and outlets to create backlinks in their press releases.
Backlinks in Guest Blog Posts
If you’re new to backlinking, guest blogging may be one of the easiest ways to get started. By publishing a post on a high authority site, you create content that reaches new readers.
You’ll get a chance to leave a link to your own content. This link will give you authority with search engines. It will also build trust with readers and other publications.
Working with the best SEO company you can find can help you build more guest post backlinks.
The Best Types of Backlinks are Built Over Time
It’s important not to rush backlink building. Variety is important, but if backlinks build too fast, search engines will think they are artificially built. Slow growth in building backlinks will build a strong foundation for your business.
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