Everyone running a firm is aware of the importance of content syndication. Good content syndication strategy can help in driving website traffic, engaging the right audience, and also in making the right sales pitch. Even all the SEO strategies that you will develop or the digital marketing strategies that you will work on will revolve around content only. But just like you, there are billions of firms out there that are trying to make the most of content, and that’s why it has become a competitive platform. Thankfully, content syndication is here to help you.
Content syndication is a simple process of re-publishing the content on a third-party website, and the best part is, such type of content doesn’t even fall in the category of duplication by Google. Instead of narrowing down your reach and bearing the pressure of producing content regularly, you can start using content syndication to reach more people with less content.
In addition to increasing brand awareness and widening your reach, content syndication also helps you with link building, and thus the ranking of your websites keeps on improving. To have an effective content syndication strategy, you can follow the below-mentioned tips.
Guest posting
You can surely start a blog and start using content syndication for harnessing its benefit. Still, when you start reaching out to the big blogs, they will never be interested in accepting your content, and this is because you will have no authority in your niche. Therefore, your syndication of content will need a lot of effort, time and patience.
But if you are looking for a head start, you can opt for guest posting. To find blogs in your niche, you can start looking for blogs with the same keywords as in your content.
Select a syndication partner
There are many websites out there that will accept your syndication of content but the one thing that you have to keep in mind the more significant the website will be, the harder it will be to get published. If you start looking for a syndication partner, you will find that most of the popular websites that are accepting syndication are entirely based on marketing.
If you feel that your current content doesn’t fit in the requirement of those websites then instead of going through content syndication definition, you can just fine-tune your blog or article to make it fit like a glove.
Reach out to syndication partners
You will have to use the same approach in content syndication that you use in guest posting even when the content syndication definition is entirely different. Before sending out syndication pitches to the partners that you have selected, make sure that those websites are accepting such type of content.
To find this, go through the blogs published on the website of these partners and check whether they have been published initially or there is an attributed message with it. If there is even a single blog that is syndicated, then you can be sure that they are accepting B2B content syndication.
Solve duplication issues
Be sure about one thing that B2B content syndication doesn’t result in content duplication. Here is the take of Google on content syndication:
“If you syndicate your content on other sites, Google will always show the version we think is most appropriate for users in each given search, which may or may not be the version you’d prefer. ”
Since you will never be sure which version Google will prefer, there will always be chances of your syndicated content outperforming your original content in terms of search results. To avoid it, you can use the rel=canonical tag or NoIndex.
Syndicate ongoing content
You should always avoid the one-timer approach if you are looking forward to making the most of your content syndication efforts. By becoming a regular syndicating partner, you can increase the value of the content that you are using, and you can even stay connected with some of the biggest names in the blogging sector.
Once a website accepts your syndication request, make sure to stay connected with them by offering them syndicated content regularly. You can make sure that the partner that you have chosen publishes at least one of your content every month.
There are many ways content syndication can benefit your B2B firm, and since it doesn’t require a lot of effort, time, and money, you can execute it even with so much on the plate. But to make the most of your content syndication efforts, make sure to use the above mentioned five tips otherwise instead of thriving on the benefits of content syndication, you will get trapped in its different types of pitfalls.