If you are conducting a survey, you need to make sure that you encourage your target market to respond to your efforts. If you find that your customers are not responding to your marketing, this means that you are focusing on the wrong people, you are not using the best marketing ploy, or you are not reaching your ideal clientele. Figure out what aspects of your survey you need to change so you can better connect with your number one customer – after all, if you do not connect with those who are going to use your products and services, your marketing efforts are only losing money and wasting your time.
Furthermore, using surveys is the best way to gain insights about your target market, learn more about your customers through patterns and preferences, and gauge how willing your customers are to use your business again. If you find in your survey that your customers are dedicated clients – but they are debating switching to another business – this can influence your strategy moving forward.
Let’s see how you can use surveys and analyze the response rates to learn more about your customers and increase customer retention levels!
5 benefits of high survey response rates when it comes to customer satisfaction and customer retention levels
When it comes to your survey response rates, the numbers and the value will differ depending on what mode you are using. Are you using email or are you using text? The modality in which you reach out to your customers will influence the percentage of the response rates. For example, online rates are typically only as high as 30%, whereas the in-person response rates should be in the 80-85% range.
Learn more about your search
The first benefit of having high survey response rates is that you can learn more about your research objective. What is the purpose of your study? If you find that the research objective is being accomplished with your survey response, then you can gain insights about your customer’s attitudes and personalities.
Learn what they respond to
The next benefit of having a high survey response rate is that you can learn what your clients respond to. Do they respond to certain questions or certain types of marketing? If so, make a note of this for future use!
Learn when they are online or visiting your store
If you find that you are having higher survey response rates online after 8pm at night, target your survey and marketing efforts towards this time of the day. Figure out when your customers are most active to help the efficiency of your business.
Boost customer retention
The next reason that having high survey response rates is important to customer retention is that having more people interested in your product means that more people are staying with your business. If you find that the higher survey response rates are indicative of a more intense target market, this means your surveys and your marketing strategies are working to keep your customer coming back for more.
Find out more about what they want to change
The last reason that survey response rates are key to learning more about your customer and figuring out what makes them tick is learning about what they might want to change in your business. Do they not respond well to create products, or do they always have the same customer complaints?
Conclusion
Figuring out more about your customer is key to being able to keep the customer retention rate as high as possible. Avoid losing customers and build customer loyalty by having high survey response rates!